Objective:
Create a fresh visual identity for The Nineteenth through a new collection of photos, a hero video for the website, and a walkthrough reel for social media. The current commercial visuals, though polished, lack the emotional connection to convey the unique guest experience.
Goal:
To highlight The Nineteenth’s warm, modern, and inviting vibe, showcasing its unique offerings to attract more visitors, including international travellers, drive more direct bookings through the website, enhance the property’s perceived value and support increased nightly rates over time.
Deliverables: 15 images, 1 hero video, 1 walkthrough reel for organic and digital usage
Timeline: 4 days
The Strategy:
Every shot was planned to make the most of the sunshine and capture the feeling of being at The Nineteenth. The idea is to bring future guests into the experience—showing off the little moments that make stay here truly unforgettable.
"Imagine yourself waking up to a sunrise over the vineyards, sipping coffee with your loved one on the terrace, the sun warming your skin as you stroll or bike through the fields, play a round of golf, and then unwind in a relaxing bath with your favorite book. Doesn’t it sound like the perfect escape?"
