Objective:
Create visual assets for Apollo Mini campervan's content library that highlights the freedom and adventure of the van experience, making the journey as memorable as the destination.
Goal:
To inspire travellers to explore Western Australia with Apollo Campervan by showcasing the ease, comfort, and adventure of van life in beautiful destinations, encouraging bookings and creating an emotional connection. (brand awareness)
Deliverables: 10 images and 1 cinematic reel for organic usage on social media
Timeline: 7 days
Strategy:
The goal was to capture the ultimate van life experience in Western Australia, highlighting how the Apollo Euro Mini combines adventure, comfort, and practicality for unforgettable trips. I focused on showcasing the joy of the journey, the serenity of nature, and close encounters with wildlife, all set against the most breathtaking backdrops and perfect lighting conditions.
Every shot is designed to invoke an emotional response, making viewers think, "I want this for myself."
"Imagine driving through stunning WA national parks, stopping by the crystal-clear waters of Esperance, wildlife right outside your door, and sipping coffee with a forest view and kookaburras nearby."
